Store Visitor Analytics
Store Visitor Analytics: Visitor Count and Flow
Online merchants are well informed about their audience. Analytic tools help to measure website visitor count, visitor flow, landing and exit pages, time on site and user demographics. They can also drill down on website user interface to maximise purchase conversion. With EasyFlow, brick-and-mortar retailers can enjoy equally insightful analytics.
EasyFlow counts visitors to a walk-in store. Contrary to sensor based counters placed on entrance, the solution utilizes security video cameras to track the consumer throughout the retail space. It can identify the visitor flow trajectory. Additionally, it can also measure the time spent at a particular store section. The solution can identify store “cold-spots” and “hot-spots” and assist in inventory layout planning to maximise sales. Furthermore the solution recognizes male and female customers as well as different age groups.
From anonymity to familiarity – the solution enables retailer to better understand the customers and improve the physical store interface. Visitor flow trajectories are represented in spaghetti diagrams and can be filtered by time and date, visitor age group and gender. Analytical data is provided in the similar fashion every online merchant is well accustomed to.