Making Shopping Personal
Making Shopping Personal: Customer Recognition
In addition to loyalty cards, gas station owners can utilize video recognition to make frequent shopper experience more personal.
EasyFlow solution includes licence plate identification and face recognition models. Combining them both, EasyFlow can create a frequent visitor profile.
The solution can be used to track frequent shopper purchases of customers, who are not enrolled into loyalty card programme. It can also identify same person spending, visit frequency and provided a more detailed view of a location’s visitor trends (for instance, new visitors vs returning visitors). The solution can be utilized to provide personalized service to the customer by identifying him even before he approaches the POS. In addition, combining licence plate identification and face recognition can be employed for cardless check-out (for example, the purchase amount is automatically subtracted from the shoppers credit if face and licence plate ID match).