Know Your Customer
Know Your Customer: In-Store visitor Demographics
Knowing your target audience is the key to success. Identifying buyer gender, age group and their underlying emotions can improve business planning decisions and have valuable impact on future marketing campaigns.
EasyFlow can identify the gender of shoppers and their flow throughout the retail space.User segmentation can be also performed by age group. By placing the cameras near the product shelves or marketing campaign material, EasyFlow can identify basic human emotions and their impact on purchasing decision.
EasyFlow is great for performing A/B tests on marketing material layouts and in-store product placement layouts and identifying their effect on purchasing behaviour in different age group and gender segments.