Heatmaps for Retail Optimization
Hot and Cold: Heatmaps for Retail Optimization
Cold, warmer, hot! Identifying best performing in-store locations and rearranging the ‘cold’ ones can lead to higher conversions and improved customer satisfaction.
EasyFlow can visualize store traffic locations as a heatmap. The tool can help to optimize store layout. It also helps to identify traffic bottleneck locations. From our analysis, an average shopper only visits 10-15% of the store and up to 30% in-store locations are responsible for absolute majority of sales.
Combined with queue management and visitor flow tracking analytics, heatmap information provides a 360 degree view for retail location performance. Gas station owners can enjoy the same levels of customer insights as e-commerce merchants are accustomed to.