Customer Traffic Analytics: Measuring Visitor Flow

The challenge

Online merchants are well informed about their audience. Analytic tools help to measure website visitor count, visitor flow, landing and exit pages, time on site and user demographics. They can also drill down on website user interface to maximise purchase conversion. With EasyFlow gas station operators can enjoy the same level of visitor flow analytics.

EasyFlow solution

EasyFlow can identify and analyse the traffic at pump-stations as well as in-store. The visitor count information can be filtered by date, identify trends, compare the analysis between locations. Contrary to traditional visitor counters, the solution can track the visitor flow throughout the retail location, identifying such metrics as ‘average visit duration’.  

The result

The solution provides real time and historic visitor flow analytics. Most importantly, it is an always-on business intelligence tool – providing actionable data with no manual video footage analysis required.